Mortgage Pricing and Marketing Tool Gets Makeover

LoanSifter says its recently released LoanSifter 3.0, mortgage pricing and marketing tool, allows loan professionals to install a customizable search engine on their website that provides live, accurate pricing to potential borrowers. “These hot leads” then automatically appear in the professional’s account, making follow-up easy, the company says. The product also includes an email campaign manager allowing users to create email campaigns that automatically update borrowers or realtor partners with scenario-specific pricing. The re-vamped contact manager allows for “easy management” of contacts for email campaigns, creation of group lists, and uploading of multiple contacts from personal contact managers and LOS systems. In addition to its customizable features, LoanSifter 3.0 can tailor those features to match a bank’s workflow and image. Write to Kelly Curran.

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