ISGN Technologies, Ltd., a mortgage technology provider, said Thursday that it is re-branding its flagship origination platforms MortgageHub and Dynatek, along with other companies owned by the Pennsylvania-based firm. The company said it will pursue a so-called unified branding strategy, renaming MortgageHub and Dynatek as ISGN; the company’s offshoring platform, Inuva, and its doc prep/fulfillment provider, Tradewinds, will be known as ISGN Fulfillment Services. An inspection and risk mitigation company, Cocamar, will be rebranded as ISGN Inspection Services. The re-branding initiative comes as the company, formerly an India-based offshoring services provider, has been buying and integrating across the many technology platforms it once used as part of its offshoring business. ISGN purchased Dynatek’s MORvision automated underwriting system in May of last year; the company’s online services, including the MORvision platform, will not be included in the rebranding effort, the company said. In March of last year, ISGN also purchased all of FairIsaac’s former mortgage software holdings, a purchase which delivered MortageHub, as well as the well-known defaults software platforms LenStar and FORTRACS into the company’s portfolio. “By design, our company’s products and services can offer companies a unified and complete end-to-end solution to dramatically streamline and improve their mortgage processes, which is one of the reasons why we are rebranding all our divisions under one name,” said Krishna Srinivasan, chief executive officer at ISGN. The branding shift will not involve changes in company locations or headcount, ISGN said in a press statement. “We have grown substantially in recent years, expanding both our product lines and range of services,” said Srinivasan, who characterized the re-branding effort as a way to “clarify” the company’s range of product and service offerings. For more information, visit http://www.isgn.com.
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