Southfield, Mich.-based GCC Servicing Systems has rebranded its loan servicing software. G/SERV is the new name for the firm’s loan servicing platform, which automates loan servicing and data management for mortgage companies, servicers, banks and credit unions. The software development company changed the name of its flagship product to reflect its commitment to “Great SERVice,” and is one of many steps it will take to increase its marketing efforts, GCC president Glenn Liebowitz said in a press release. In addition to the rebranding, GCC has launched a new Web site. GCC Servicing Systems was known as Glenn Computer Corporation until 2003. After forming in 1977, the company launched its first computerized loan origination software in 1984, and its first Windows-format software was released in 1988. Write to Austin Kilgore.