Foreclosure listing sites have now officially jumped the shark

Foreclosures are mainstream now — but have they become too mainstream? Evidence into the docket Tuesday comes courtesy of discount retailer, which put out a press released touting it’s new foreclosure search engine. We’re not making this up. Some useless chest-thumping from the press statement is always good for comedic value:

“Consistent with’s relentless commitment to deliver high value to customers, Real Estate is helping customers efficiently browse millions of properties to find deals in their area of interest,” said Patrick Byrne, chairman and chief executive officer. “Our site gives customers information from real estate auctioneers and brokers with direct access and local expertise. This allows us to offer just what our customers have come to expect: great value and wonderful service.”

Look, we’re not slamming Overstock — we use their site all the time to buy watches, sunglasses, and other items. But real estate? What’s next, a discount stock broker called O-Trade?

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3d rendering of a row of luxury townhouses along a street

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