Video plays a huge role in the marketing strategy of the Association of Independent Mortgage Experts, a trade membership association for mortgage brokers, and Video Producer Nicole Peraino is at the forefront of AIME’s video production.
An 18-month-old organization, AIME advocates for the independent mortgage broker. In the group’s short year and a half of existence, the mortgage broker market share grew from 8% to 15%, and AIME’s efforts played a key role in that increase. And a big part of AIME’s efforts were led by Peraino, who conceptualizes the ideas from the beginning stages, orchestrates the planning and execution of the filming and also oversees the editing of the final product. Her constant refrain to the AIME marketing team as she leads the charge for video production is, “capture everything and anything.” Peraino also plays a role in the group’s events, coordinating all the audio/video production for AIME events. Beyond that, Peraino ensures that she is constantly sharing tips and tricks for shooting video, so that others can stay up to date with branding their business.
“I’m unapologetically me – never shy, never ashamed and always curious. I’m not afraid to ask questions and my fuel is learning something new from every single person I meet.”