Elana Knoller is a former Goldman Sachs trader turned vice president of strategy at Better.com who brought her financial chops and killer instincts to shape, develop and launch the operational structure and strategy.

F2This has led to the company to attract and raise over $160 million from investors including American Express Ventures, Citigroup, Ally Financial, Goldman Sachs and Kleiner Perkins. Knoller started at Better.com when there was a handful of employees and today, there are nearly 700. Over the last two years, Knoller built up the B2B business from scratch, leading a cross-functional team to spearhead end-to-end digital mortgage servicing between Better.com and Ally Financial Knoller helped to create the operating model that in January launched three new business offerings (title insurance, homeowner’s insurance and real estate) that have brought in nearly a million dollars of additional revenue over the last six months.

“Better.com provides an unlimited upward trajectory for anyone who is willing to roll up their sleeves and be proactive to solve problems on a first principal basis, even if beyond their previous experience. My attraction to taking on new challenges and roles allowed me to gain exposure to each aspect of the business here.”