2019 Rising Star: ​​​​​​​Joe Lucido

Vice President of Closing and Client Experience, United Wholesale Mortgage


United Wholesale Mortgage broke its own company record by doing $41.5 billion in loan volume in 2018.

That growth was made possible by leaders like Joe Lucido, UWM vice president of closing and client experience. Lucido has experienced a meteoric rise through the company, earning five different promotions in his time at UWM. He now leads a team of 350 people with a drive and determination that serves as an example for all of UWM’s 3,000 team members. UWM’s Processor Assist tool was Lucido’s vision. Processor Assist gives brokers the ability to work more efficiently by taking time-consuming tasks o their plates. Lucido created the work ow, process and documentation for Processor Assist. He also built the Processor Assist team, which started as three people and has since grown to a team of more than 40. In 2018 alone, UWM handled more than 43,000 Processor Assist requests for its clients.

“Know where you want to go and be relentless about getting there. Early in my career, I had the relentless part down. I knew I was willing to outwork everyone, but often times my effort was scattered and pulling me in different directions. It wasn’t until I learned to have a clear vision of what I wanted for myself and my teams that I started to really become successful. There will always be distractions. The trick has been to cut through the noise and focus.”

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