Zillow took the industry by storm when it announced the launch of “Zillow Instant Offers,” ushering the real estate titan into the business of home sales.
The program initially launched in Las Vegas and Orlando, but the company has now set their eyes on the Peach State, positioning Atlanta as its first market in the Eastern United States.
Zillow Brand President Jeremy Wacksman said that in the few short months the program has been operating, they have seen a strong interest from home sellers.
“We have heard how valuable it is to them to be able to sell on their timeline, with transparency and certainty,” Wacksman said. “We're excited to help bring a better real estate experience to Atlanta."
The company has selected the Sanders Team of Realty ONE Group Edge to represent their Atlanta transactions, and Berkshire Hathaway HomeServices Georgia Properties and Better Homes and Gardens Real Estate Metro Brokers as their preferred brokerages.
The Atlanta market will work similarly to Phoenix and Las Vegas, partnering local brokerages and agents in Atlanta, giving them the opportunity to acquire new seller leads as part of the program.
Through Zillow’s platform, homeowners looking to sell their homes will be able to receive comparative market analysis from local real estate agents, and then receive cash offers from selected investors interested in buying their properties.
Sanders Team Co-Founder Greg Sanders said the company is excited to help bring a better real estate experience to Atlanta.
"Consumers today are demanding services that make the entire home-selling process easier and are tailored to their unique circumstances – a goal we strive to deliver for our clients every day," Sanders said. "With Zillow Offers, we are taking this commitment to the next level and pairing our local expertise with Zillow's relentless commitment to serving the consumer."