Patty Canady serves as the vice president of major and corporate accounts at Ellie Mae. Canady played an instrumental part in migrating Ellie Mae’s acquired customer base from DataTrac in 2011 to Encompass and then led the migration of the Encompass relationships in the mid-market and broker worlds from self-hosted to hosted through 2016.
Canady led a strategy to evolve the support model for these two market segments by increasing the catalog of service products and adding a team of inside account managers to help these customers best navigate their experience with Ellie Mae. She led the cross-selling of eCRM into the mid-market post acquisition, giving the company a repeatable model and continues to tailor value proposition for these segments.
Canady joined Ellie Mae seven years ago and has helped the company drive much of its growth. Canady oversees a team of 16 people that serves 2,400 accounts. Due to the large market segment she oversees, Canady continually innovates on her coverage models and ensures her team puts the changing needs of Ellie Mae’s largest customers first. Her nominator wrote that Canady “embodies the Ellie Mae brand by putting the customer first in everything she does. Her combination of mortgage expertise and knowledge of digital mortgage technologies make her a market and industry leader.”