Hot Seat: John Lunde

From what he can’t go without to his thoughts about the reverse space, we get the personal and professional facts from John Lunde, founding president of Reverse Market Insight, in our monthly edition of The Hot Seat.

You can’t always be right, but you can always learn something.

Ten years from now my kids will be telling me about things that don’t exist today.

My favorite vacation was the last one I took, for my 10th wedding anniversary 
at Inn Above Tide in Sausalito, California.

My celebrity crush is Jessica Alba—she looks like she has a great personality.

If I were a professional athlete I would be a soccer player for the U.S. National Team.

My First car was less expensive than my wife’s wedding ring (but not mine, curiously).

The craziest thing I’ve ever done was quitting my job to start my first company when my wife was seven months pregnant with our first son.

If I could meet anyone, past or present, it would be Alexander Hamilton. I’m really curious
 about what he would think of our modern banking and currency system.

My favorite movie is The Shawshank Redemption or Gattaca.

My favorite website is If you have an open sense of humor, try looking up “reverse mortgage” for a good indication of why “collective knowledge” is not the future of our society.

I never miss an episode of Breaking Bad, but only if you count watching them on NetFlix. (I’ve never seen it on TV.)

When I was younger I wanted to be a fighter pilot, until I became nearsighted.

I can’t go without citrus fruit and avocados.

When I was a kid my main goal was to keep moving closer to the beach.

I’ll never forget landing at the Atlanta airport during Hurricane Rita.

My first job was being as creatively annoying as possible to my older brother and sister.

My favorite time of the day is sunrise, but only if I wake up without an alarm clock (or screaming kids).

I’ve never had a bad day at the beach.

The worst purchase I’ve ever made was way too many (and too large in size) engagement pictures, but I guess it just means we were really excited to get married.

My favorite book is Atlas Shrugged by Ayn Rand, but too many people take it too seriously and too many others not seriously enough.

I am optimistic about the reverse mortgage industry because this is one of the few good options for the many people whose financial needs in retirement will outpace their financial assets.

I am pessimistic about the reverse mortgage industry because we rely entirely too much on the federal government for our way of life.

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