Genworth Mortgage Insurance’s new website, which launched in the fall of 2017, combines advanced cloud-based technology with insights from the company’s customers. The new site’s technical features include a visual pipeline tracking system, reduced data entry for quick application submissions and online mortgage insurance activation.
Users can now search for MI apps, rates, product information and personal assistance from Genworth representatives. And a new mobile user interface lets users check MI app status, rates and other features from any device. Following the site’s launch, Genworth measured customer’s satisfaction of the new site, earning 4.7/5 on ease of use and 4.8/5 on performance speed and efficiency.