Secondary marketing automation and services provider Optimal Blue recently introduced an advanced data visualization tool and significant expansions to its highly-advanced application programming interface (API) platform. These innovations align with Optimal Blue’s commitment to develop best-in-class solutions that increase the competitiveness of their clients, enable sustainable operational efficiencies, and break down traditional integration barriers with the mortgage technology providers they rely upon.

With Optimal Blue’s Enterprise Analytics, originators finally have an intuitive and convenient centralized reporting mechanism to quickly and efficiently gather information for better decision-making. Originators can measure and compare expectations against their results to accurately determine if performance is truly aligned with organizational goals. Secondary marketing managers can also benchmark their business channels to easily compare lock volume by product type, loan purpose, note rates, FICO score and more.

“The Enterprise Analytics platform is a concise, integrated solution that breaks unnecessary dependency on database and reporting resources, putting the organization in the driver’s seat to nimbly adapt to driving market forces, and optimize profitability and expansion,” explained Richard Martin, assistant vice president of HomeStreet Bank. “The framework offers dynamic, customizable, and exportable dashboard solutions for every layer of management.”

Trends in change requests and lock volume are apparent and can be easily tracked, so decision makers can clearly identify and understand the behavior behind company numbers. Originators can utilize this valuable information to determine if their profit margins are sufficient to cover operational costs or if mark-ups should be created, if additional training should be provided to sales team individuals, or if other actions need to be taken.

“Enterprise Analytics provides the crucial business insight that our clients need to more rapidly solve problems, seize opportunities, and drive success. We’ve also expanded our API product lineup, allowing clients to further integrate highly-advanced APIs into their unique business processes,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “This elevated data transparency and availability are fundamental components in our strategic product initiative.”

The recent expansion of Optimal Blue’s API platform is yet another innovation pioneered to set the technology standard for the mortgage industry. This expanded suite of API offerings provides originators with full listing search results, best execution search results, pipeline and lock management. Users can easily create, update, and retrieve loans, and seamlessly retrieve, filter, and sort pipelines. Additionally, the API features a built-in capability to register loans, request locks, and automatically accept locks.

Clients have experienced enormous success by creatively leveraging these APIs to automate dynamic marketing campaigns, advertise corporate rates, perform accurate and fast borrower-specific searches, and more. The expanded API suite has also encouraged customers to leverage mobile apps and online portals, allowing them to take control of the entire user experience, from start to finish.

“Through our API integration, Mace Innovations has the power of Optimal Blue with added flexibility,” explained Chris Mace, president and founder. “We now have a comprehensive compliment of data and a modern, intuitive technology platform to transfer additional data points and custom fields – all of which helps eradicate the obstacles that have historically hindered innovation within our industry.”

As the fintech landscape continues to change, Optimal Blue resolves to stay in the forefront as an industry leader. By providing comprehensive insight into real-time, loan-level metrics and exposing new channels to coherently source accurate data throughout the loan lifecycle, Optimal Blue proves that there is no limit to what can be achieved through innovation.