What to expect at HousingWire’s Spring Summit

The focus of the Summit is The Year-Round Purchase Market. Record low rates led to a banner year for mortgage lenders in 2020, and this year is expected to be just as incredible.

Increasing lending and servicing capacity – regardless of rates

Business process outsourcing and digital transformation are proven solutions that more companies in the mortgage industry are turning to. Download this white paper for more.

HousingWire's 2021 Spring Summit

We’ve gathered four of the top housing economists to speak at our virtual summit, a new event designed for HW+ members that’s focused on The Year-Round Purchase Market.

An Honest Conversation on minority homeownership

In this episode, Lloyd interviews a senior research associate in the Housing Finance Policy Center at the Urban Institute about the history and data behind minority homeownership.

Real Estate

2017 HW Vanguard: Colleen Lambros

Chief Marketing Officer at Auction.com

Leveraging more than 20 years of proven marketing experience in the real estate industry, Colleen Lambros leads Auction.com’s marketing organization, creating innovative campaigns to drive visibility and increase engagement. In the past 12 months, Lambros spearheaded Auction.com’s comprehensive brand evolution, oversaw the continued growth of the platform and initiated a new strategy aimed to hyper-localize the company’s brand and products within each of the 3,100 counties it serves. Lambros

As Auction.com evolved, the original brand no longer reflected the company’s deep culture of innovation, the relentless commitment to the customers and communities it serves it and most importantly the depth of experience, talent and service that has made it the largest and most trusted estate platform. 

Lambros identified this gap and launched a year-long campaign to develop and implement a new brand, while also ensuring the revised brand would pay respect to the past 10 years of partnership and innovation to the industry. As a result of her leadership, Auction.com unveiled its new brand look with the tagline “Beyond the bid” in August of 2017, demonstrating the commitment Auction.com has established to provide for its buyers, sellers and communities. 

Marketing is most often viewed within the framework of a strategy to sell more products or services; however, Lambros understood the value of extending marketing capabilities to the buyers and sellers of real estate themselves, bringing buyers the best properties that match their interests and portfolios, while enabling sellers to develop optimal disposition strategies based on data intelligence focused on the buyer market.  

What has been your secret to success?

“Focus your work and energy in areas that are your personal strength and give you great joy.”

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