2017 HW Vanguard: Tawn Kelley

President of Taylor Morrison Home Funding

Under President Tawn Kelley’s leadership, Taylor Morrison Home Funding has grown into a 100% subsidiary of Taylor Morrison to service their customers. Through Mortgage Funding Direct Ventures, she has maintained Mattamy Home Funding, Neal Communities Funding and Inspired Title Services. 

KelleyKelley’s family of companies has grown from a staff of three in 2001 to more than 300 employees nationwide today. Through TMHF University, more than 20 new or recent college graduates were hired and have successfully completed training as mortgage loan originators and loan processors. Combined, the companies she leads offer financing in 26 markets nationally and closed more than 6,200 homes for just shy of $2 billion in purchase money mortgages in 2016. They are on pace to eclipse that outstanding performance this year. 

Since 2012, TMHF has seen an 189% increase in loan volume and maintains an average 78% success capture rate. Kelley believes that using finance as a sales tool helps sell homes, creating a more seamless homebuying experience.

After the financial meltdown, she created Able Ready Own, a free qualification improvement department for TMHF customers that helps them achieve the best financing and lowest rates, and helps them understand their credit profile. Since inception in 2010, ARO has assisted over 1,250 families to graduate the program and improve their financing qualification and interest rates with an average score increase of 44 points in less than 75 days, generating more than $339 million dollars in closed purchase volume. 

What has been your secret to success?

“It’s always been an unwavering passion to making a difference and being the best for those that we serve. Our company, our customers and our amazing employees. Never underestimate what you’re capable of!”

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