The first book by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries, “Zillow Talk: The New Rules of Real Estate” will be published Jan. 27, 2015 by Grand Central Publishing.

They note that buying or selling a home is often one of the biggest financial decisions people make, and it’s expensive, infrequent, and emotional.

Compounding the challenge for today’s buyers, the housing crash and what followed has changed the rules for buyers and sellers.

In this book, already lauded as one of the best business books coming out next year, Rascoff and Humphries offer buyers and sellers practical, data-driven advice that is based not on conventional wisdom, but on analysis of housing trends and the company’s enormous volume of real estate data.

Zillow publishes monthly housing data for the nation, as well as for over 450 local markets down to the ZIP code level.

“This book provides answers to the most common real estate questions, like, ‘Should I buy the worst house in the best part of town?’ or ‘How do I find the next hot neighborhood?’” Rascoff says. “Until now, the only answers we had were anecdotal and imprecise. Today, thanks to our work mining Zillow’s treasure trove of rich housing data, we are able to uncover game-changing trends, bust some common myths and ultimately offer new insights to help people make smarter decisions.”

Humphries added that it’s a guide for how real estate operates now.

“It’s important to understand how the real estate market has changed, and how these changes affect home owners, buyers, sellers, renters and landlords,” said Humphries.  “This book is a practical, easy-to-understand guide, based on our market-leading analyses, to the new realities of the housing market.”

According to the company, the tome tackles the most common, controversial and thought-provoking questions around real estate, including:

  • Should you buy the worst home in the best neighborhood?
  • How can you find an affordable home in a great school district?
  • When it comes to resale value, is it better to remodel your kitchen or bathroom?
  • How can you spot the next hot neighborhood?
  • Why will a house on Elm Court sell for more than one on Elm Street?
  • Is it better to live near a Starbucks or a Dunkin Donuts?
  • When does an Adjustable Rate Mortgage make financial sense?

Business Insider just named Zillow Talk one of the 15 Best Business Books Coming Out in 2015, and early praise from the Kirkus Reviews notes that Zillow Talk is a “must read for readers interested in buying, selling or renting a home.” 

Zillow Talk is currently available for pre-order on Amazon and Barnes and