The Consumer Financial Protection Bureau is proposing a new policy that would empower consumers to publicly voice their complaints about consumer financial products and services.
Under the proposal, when consumers submit a complaint to the CFPB, they would have the option to share their account of what happened in the CFPB’s public-facing Consumer Complaint Database.
The CFPB says that publishing consumer narratives would provide important context to the complaint, help the public detect specific trends in the market, aid consumer decision-making, and drive improved consumer service.
“The consumer experience shared in the narrative is the heart and soul of the complaint,” said CFPB Director Richard Cordray in a written release. “By publicly voicing their complaint, consumers can stand up for themselves and others who have experienced the same problem. There is power in their stories, and that power can be put in service to strengthen the foundation for consumers, responsible providers, and our economy as a whole.”
A copy of the proposed policy can be read here.
The Dodd-Frank Wall Street Reform and Consumer Protection Act created the CFPB and established the handling of consumer complaints as an integral part of the CFPB’s work.
The CFPB fields complaints about credit cards, mortgages, bank accounts and services, private student loans, vehicle and other consumer loans, money transfers, payday loans, debt collection and credit reporting.
The CFPB received 163,700 consumer complaints in 2013, nearly double the 90,000 complaints it received in 2012.
When consumers submit a complaint to the Bureau, they fill in information such as who they are, who the complaint is against, and when it occurred. They are also given a text box to describe what happened and can attach documents to the complaint. The Bureau forwards the complaint to the company, allows the company to respond, gives the consumer a tracking number, and keeps the consumer updated on its status. To date, the Bureau reports that it has handled more than 400,000 complaints.
The CFPB’s Consumer Complaint Database is the nation’s largest public collection of consumer financial complaints. It includes basic, anonymous, individual-level information about the complaints received, including the date of submission, the consumer’s zip code, the relevant company, the product type, the issue the consumer is complaining about, and the company’s response.
“Today, the Bureau is proposing to expand the database to include the consumer’s narrative description of what happened. In many ways, the narratives are the most insightful part of a complaint. They provide a first-hand account of the consumer’s experience and the problem they would like resolved. By giving consumers an option to publicly share their stories, the CFPB would greatly enhance the utility of the database, a platform designed to provide consumers with valuable information needed to make better financial choices for themselves and their families,” the CFPB says.
The CFPB lists the following as potential benefits of the program:
Providing context to the complaint
While the current database captures the basics of a consumer’s complaint, the amount of context provided is limited. Complaints are grouped into dozens of high-level categories such as “billing disputes,” “transaction issues,” or “advertising and marketing.” Including the consumer’s narrative would increase the level of detail available to consumers, consumer groups, and companies in the market. For example, providing the complaint narratives within the mortgage category of “loan modification, collection, foreclosure,” would help determine if the consumer is being charged extra fees, the servicer has lost paperwork, or any number of other specific problems. Describing the circumstances can provide vital information about why the consumer believes they were harmed, and the impact that harm has had on the consumer.
Spotlighting specific trends
Not only does the narrative provide context to the individual complaint, it provides context to the marketplace. Narratives allow the public to detect trends across the consumer experience and pinpoint problems. With narratives, it is possible to see if a specific issue is localized in a particular geographic area or with a specific company, or if it’s a practice used by companies across the product market. For example, reviewers may see that a number of consumers are starting to receive a $10 mystery charge from a particular company. Or they may see that a city is experiencing a rise in complaints about specific problems with mortgage loan modification denials. Or they may see that more and more companies are failing to meet their student loan servicing obligations. Without the narrative, the public cannot fully connect the dots.
Helping consumers make informed decisions
Consumers often go online to research products before they make a decision to purchase. Including the details of a complaint would help inform consumers who are considering a particular product or service. Databases with narratives, such as the Consumer Product Safety Commission’s SaferProducts.gov or the National Highway Traffic Safety Administration’s SaferCar.gov, have helped inform consumers about a range of products from cribs to cars. The CFPB aims to empower consumers with the same kind of information. Reviewers could use the narrative to decide for themselves if the problems experienced by other consumers would stop them from purchasing the same product or service.
Spurring competition based on consumer satisfaction
With these powerful stories readily available to the public, companies may have additional incentives to address potential shortcomings in their businesses that could have negative impacts on consumers. In the end, the narratives may encourage companies to improve the overall quality of their goods and services and more vigorously compete over good customer service, all of which has the potential to improve the functioning, transparency, and efficiency of the market.
The CFPB also said it would “safeguard” the publishing process.
“The CFPB’s proposed policy recognizes the importance of protecting consumers’ private information, ensuring the informed consent of any consumer who participates, and providing companies with an opportunity to respond,” CFPB said.
The CFPB says these safeguards will make the process easy and transparent.
“The CFPB would not publish the complaint narrative unless the consumer provides informed consent. This means that when consumers submit a complaint through consumerfinance.gov, they would have to affirmatively check a consent box to give the Bureau permission to publish their narrative. At least initially, only narratives submitted online would be available for the opt-in,” the CFPB says.
It also assures that no personal information will be shared.
The CFPB also says that companies can publish their response.
“Companies would be given the opportunity to post a written response that would appear next to the consumer’s story. In most cases, this response would appear at the same time as the consumer’s narrative so that reviewers can see both sides concurrently. This response would also be scrubbed of personal information,” the CFPB says.