Trulia (TRLA) and the Austin Board of Realtors have agreed to a data license agreement to ensure accurate listing data for Austin-area homebuyers and sellers.
Beginning May 7, the ABoR will offer Austin-area brokers the option to advertise listings on Trulia. In return, Trulia has agreed to abide by the ABoR’s data integrity standards, which were created to ensure brokers’ listing data is used in a responsible and ethical manner.
Trulia is the first publisher to sign a data license agreement under ABoR’s new data integrity standards, which address common data quality issues for homebuyers and sellers, such as the display of outdated, inaccurate, and off-market listings.
“We’re excited that Trulia has joined ABoR’s commitment to improving the quality of listing information available to Austin-area homebuyers and sellers,” said Lisa Messana, chair of ABoR’s MLS advisory committee. “By leveraging ABoR’s data quality standards, this partnership with a top listing advertising portal will bring the broad exposure that home sellers desire and protect against homebuyer frustrations from poor data quality.”
Under the agreement, Austin-area brokers will continue to have full control over syndication decisions. Listings will only be provided to Trulia at the broker’s discretion, allowing brokers the independence to make advertising decisions based on the best interests of their agents and their clients.
“We have found Trulia to be a highly collaborative partner willing to meet the needs of our members and Austin-area homebuyers and sellers,” Messana said. “This is another great step forward in protecting the integrity of the data consumers use to make important decisions, and empowering Austin Realtors to make informed decisions about how best to market their listings.”