2020 HW Women of Influence: Laura Grannemann

Quicken Loans Community Fund, Vice President of Strategic Investments

Laura Grannemann

Laura Grannemann founded the Quicken Loans Community Fund when she was 24 years old with the goal of increasing opportunities for residents of Detroit and other Quicken Loans home cities.

As the philanthropic arm of Quicken Loans and the Rock Family of Companies, the fund was created to give  residents access to safe and affordable housing and build wealth through homeownership. As the vice president of strategic investments, Grannemann and her team drive systemic change through investing $30 million annually. Her data-driven, human-centered investment strategy has allowed tens of thousands of low-income families to retain homeownership. Over the last year, she has led her team to take on complex issues such as tax foreclosure and the lack of quality housing inventory, along with supporting those experiencing chronic and veteran homelessness. She built and operationalized a program called Rehabbed and Ready, which takes publicly owned houses, invests in complete rehab, and then sells the property at a loss in order to stabilize the housing market. Grannemann uses all of the business tools Quicken Loans offers in order to maximize the Quicken Loans Community Fund’s impact, finding innovative ways to build social, racial, and financial equity in each of Quicken Loans’ home communities: Detroit, Cleveland, Charlotte and Phoenix.

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