Closing Complex Loans Faster With a Digitized Client Workflow

Join us for a discussion on changes in market demographics, suppliers and how focusing on customer experience and a few simple steps during the mortgage loan process can close deals 3x faster. event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Home appraisal’s ugly history and uncertain future

This is Part I of a deep dive into the home appraisal industry. Today we explore the origins of the appraisal industry and its current lack of diversity.

Loan quality lessons learned from 2020

HousingWire recently spoke with Trevor Gauthier, CEO of ACES Quality Management, about the effects of 2020 on loan quality and what lenders should expect regarding loan quality and risk management this year.


2020 HW Woman of Influence: Kristy Fercho

Flagstar Bank, Executive Vice President and President of Mortgage

Kristy Fercho

When Kristy Fercho talks, people listen because she is so knowledgeable and so genuine.

As head of mortgage at Flagstar Bank, she is responsible for the direction and oversight of all aspects of mortgage and secondary marketing for Flagstar, as well as for the continued expansion of Flagstar’s mortgage business. When Fercho started at Flagstar, one of the first things she did was spend more than a month talking personally with nearly every person in the mortgage division. She has also followed the lead of Flagstar’s CEO in making transparency a hallmark of how she runs the mortgage division. Early on, she created personal touchpoints by launching a monthly get together called a “Konversation with Kristy” that involves mortgage employees across the country, along with a “Breakfast Konversation with Kristy” for employees at headquarters. Both seek feedback from randomly selected employees for candid, unplugged sessions with no specific agenda. Fercho has also been a leader in Flagstar’s diversity and inclusion initiative. Not only does she serve on the bank’s D&I Executive Advisory Council, but she also shared her own story frankly with employees and in public forums and interviews. Her involvement even extends to personally mentoring employees.

Most Popular Articles

Fannie Mae, and the housing market’s inflation problem

Another month of steadily increasing home prices and insatiable demand led Fannie Mae’s Economic and Strategic Research Group to alter many of its 2021 predictions – in particular, its outlook on the symbiotic relationship between the housing market and inflation measures.

Jun 16, 2021 By

Latest Articles

The Mortgage Collaborative to host in-person conference in September

Now that the world is reopening, TMC is thrilled to be hosting its first in-person conference since February 2020. From September 18-21, TMC members and partners will coalesce at the stunning Terranea Resort in Rancho Palos Verdes, Calif.

Jun 21, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please