Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.

AwardsMagazine

2019 HW Vanguard: Vishal Garg

Better.com CEO

Under the leadership of Vishal Garg, Better.com has expanded the company’s growth in many aspects. Since its launch in 2016, Better.com has gone from a small startup to a force to be reckoned with.

Garg launched Better.com when he and his wife struggled with their own mortgage experience, having lost their dream home to an all-cash buyer because the traditional mortgage process is long and sometimes difficult to understand.

In order to build Better.com, Garg assembled a team of hungry partners from the best companies in tech, marketing, and finance: economists from the Federal Reserve; the chief counsel from the Consumer Financial Protection Bureau, engineers from Google, Spotify, and Microsoft, traders from Citigroup and Goldman Sachs, financial analysts from Blackstone, marketing talent from JetBlue and C-Suite talent from PHH Mortgage. This uniquely-skilled group formed the foundation of what is now a highly successful company.

Over the last 12 months, Better.com has increased its customer base by 276%, and seen a 300% growth in revenue, bringing the company’s valuation north of $600 million and projected to reach $1 billion by the end of 2019, launched a major partnership with Ally Bank and opened three new offices, hiring nearly 700 employees, all under Garg’s leadership.

Better.com has been expanding so rapidly, tripling its size in the last year, and opening offices around the country. Even though Better.com began as a digital mortgage company, it now has three new business lines: title insurance, homeowners insurance and a network of real estate agents.

What has been your secret to success?

“Working harder to action the future first. Most people agree on what the future is; few people agree on how to get there. By being first to actualize the future, more people surrender to your way of doing things.”

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3d rendering of a row of luxury townhouses along a street

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