Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.


2019 HW Vanguard: Stephen Rosenberg

Greystone Founder and CEO

Steve Rosenberg founded Greystone in 1988 and has since developed it into a leading national commercial real estate lending, investment and advisory company that has a reputation as one of the nation’s top FHA multifamily and healthcare lender.

As CEO, Rosenberg is responsible for the strategic vision of the firm, which is to be able to provide a solution to – and also anticipate – the needs of real estate investors in whatever phase they may be in, whether that be by helping them complete a capital stack, reformulate a portfolio, or optimize holdings for the current and future market. 

Under Rosenberg’s leadership, Greystone has become a top ten Fannie Mae and Freddie Mac lender, as well as the only institutional EB-5 sponsor that is a full-service real estate lender, investor, advisor, loan securer and developer. 

The company has also expanded its capital markets activities, including the industry’s first CLO offering comprised solely of healthcare assets, and the $80 million acquisition of a publicly traded limited partnership to deepen its financing capabilities for affordable housing and market-rate multifamily properties. As a result, the company has developed more than $2 billion in multifamily and mixed-use properties nationwide, and now owns and manages more than 7,600 affordable multifamily units across the country.

In 2018, Greystone reported a total loan origination volume $10.3 billion, bolstering its loan servicing portfolio to $36 billion. The company now employs 8,000 employees in more than 30 offices nationwide. 

What has been your secret to success? 

“Making others feel cared for and important prepares the soil of their psyche for inspirational, ground-breaking thinking, and sets them up for success.”

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3d rendering of a row of luxury townhouses along a street

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