2019 HW Vanguard: Sarah DeCiantis

United Wholesale Mortgage Chief Marketing Officer

Sarah DeCiantis is the catalyst behind United Wholesale Mortgage’s strategic approach to marketing, which has helped the company become the No. 1 wholesale lender in the U.S. for four straight years.

DeCiantis is the client-focused leader of UWM’s in-house marketing team. As the chief marketing officer, DeCiantis oversees advertising, public relations, social media, creative and customer relationship management that has established the company as the gold standard of the wholesale mortgage industry. 

In her time at UWM, DeCiantis has facilitated rapid growth through various marketing vehicles. From new websites to an enhanced digital presence, social mentions and campaigns launched, marketing has been a key driver for the company’s overall development. DeCiantis prides herself on truly being in the weeds in all aspects of UWM marketing, as she regularly meets with clients to help assess their goals from a marketing perspective so UWM can help them grow their business, stressing the importance of building a strong social presence and driving business through content.

In 2018, DeCiantis directed the re-launch of a new website for consumers to find a mortgage broker and for loan originators to find out how to become a mortgage broker. She also unveiled a new video series called Success Stories, which follows UWM’s production team as they travel to broker shops and conduct interviews. Under DeCiantis’ leadership, UWM has revolutionized the mortgage business with eye-catching marketing campaigns and an industry-leading website that has driven brand recognition for United Wholesale Mortgage up by 36% in the past year and a half.

What’s the best advice you’ve ever received?

“A mentor of mine once said ‘People join companies and leave leaders. Be the leader no one wants to leave.’ This has stuck with me throughout my career and remains my north star as a leader.”

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