Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.


2019 HW Vanguard: Jerry Halbrook

Volly CEO

Jerry Halbrook has held several C-suite executive positions in financial services and mortgage banking including roles at Deloitte & Touche, Prudential Home Mortgage, Citibank and Bank of America. He has also served in executive consulting capacities with both KKR and Blackstone and has been involved with successful startup fintech companies.

Halbrook served as the president of Black Knight’s Origination Division from 2011 until 2017. He led the successful growth of the Empower Loan Origination System as well as Black Knight’s big data and enterprise business intelligence solutions. He has consistently driven success in lending, both as a mortgage business leader and a mortgage technology provider. In November 2018, Halbrook was appointed CEO of Volly, a provider of cloud-based marketing automation, CRM and POS solutions for banks and mortgage companies. He joined Volly after serving for over 34 years in various executive-level positions within the mortgage industry and the mortgage technology industry and has applied that expertise to transforming Volly from a portfolio of three separately managed family-owned businesses into a comprehensive industry-leading technology platform strategy.

Halbrook has negotiated significant partnership arrangements with complementary leading-edge technology companies to provide data-driven campaign management and AI capabilities to supplement the core platform strategy of Volly and provide significant value creation and performance for its clients. These partnerships reflect his ability to form complex partnerships and focus on the best interest of Volly clients and the needs of employees and customers.

What’s the best advice you’ve ever received?

“Some advice I received was to not focus on counting other people’s money, or watching other people’s accomplishments, but to always focus on serving his clients, customer, shareholders and employees in the best way he could every day and the success and rewards would take care of themselves.”

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Fannie Mae has given mortgage servicers the green light to use third-party digital vendors to verify income and asset information. Mortgage tech firms are thrilled.

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Mortgages in forbearance fell for the 15th consecutive week last week to 4.04% of servicers’ portfolio volume ― a 12 basis point decline, according to a survey from the Mortgage Bankers Association.

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3d rendering of a row of luxury townhouses along a street

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