2019 HW Vanguard: Gary Beasley

Roofstock Co-Founder and CEO

As co-founder and CEO of Roofstock, Gary Beasley is leading Roofstock into new, innovative spaces, continuing to position it as a leader in the fintech and real estate investment space. 

This year, Beasley led Roofstock to launch a number of initiatives that support its mission to democratize and simplify how people invest in real estate. In doing so, Roofstock has seen rapid expansion in its customer base and accelerated revenue generation for the company. In February 2019, Beasley led his team to launch Roofstock One, a fractionalized investment offering that lets accredited investors purchase “shares” of homes for as little as $5,000. Since launching, Roofstock One has been very successful, expanding to four metro markets and attracting investments in millions of dollars of housing stock in just over six months.

This year was also the realization of a long-held vision of Beasley to transform Roofstock from just an investment marketplace into a platform on which others can build real estate businesses – essentially becoming the Amazon Web Services of real estate. This year Roofstock rolled out Roofstock Platform Services, empowering investors of all types to invest in real estate with confidence and at scale in a low-friction, low cost, plug-and-play way. Customers can now access Roofstock’s acquisition, transaction, property management, asset management and disposition services.

Thanks to Beasley’s leadership, Roofstock has also been certified for three years in a row as a Great Place to Work and named as one of the Best Companies to Work for in the Bay Area by Fortune Magazine.

What is one thing you cannot do without?

“There are two things I can’t do without – innovation and technology. You have to constantly challenge the way things have always been done. Staying motivated and constantly thinking ‘what’s next?’ is how you truly succeed. Disruption is no small feat – but well worth doing.”

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