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W S unveils iPad app after mobile apps boom

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The official housing website of the National Association of Realtors launched a new iPad application Tuesday, as the company's other patented mobile applications have sent the website's daily usage skyrocketing. The website pulls listings from multiple listing services all over the U.S. Every month, the company surveys up to 250 metropolitan areas and reports information regarding consumer trends, listing prices, active inventory counts, supply and demand indicators, among other things. Steve Berkowitz, chief executive officer of Move, Inc. which operates the website,, said that the site riding the digital wave that is undoubtedly changing the way people look for homes today. "Mobile is changing the way people buy and sell homes and our iPad app opens real estate up to millions of people with an amazing visual search experience," Berkowitz commented. "It combines mobile's instant gratification and investigative component that everyone loves with Move’s search technology." The app offers search results that feed directly from with pictures and property details, different mapping views including street view, maps that allow you to insert notes about the property directly in your search, and a property check list to which you can add events. The launch of the iPad app comes after mobile apps produced outstanding consumer results. "In the past year, mobile apps have contributed to a 240% increase in consumer outreach to local agents, and open house views have increased by 459% in just four months," said Errol Samuelson, president of The site is simultaneously launching its improve iPhone app, 2.0. Write to Christine Ricciardi. Follow her on Twitter @HWnewbieCR.

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