Zillow Launches Mobile Home Shopping Tool

 Zillow, Inc. (NASDAQ:Z) launched a tool on Tuesday that provides a collaborative shopping platform via mobile and the web streamlining communication and organization for real estate agents and home buyers working together during a home search.

The tool, called Agentfolio, has a limited initial launch in Chicago that is expected to eventually extend to Boston, New York City, and other markets.

Agentfolio is the only real estate platform that allows multiple people involved in a home search to collaborate in a central place, according to Zillow, rather than needing to go through an agent’s email inbox.

“The home search has gotten too complicated for the inbox, making it difficult for agents and their clients to communicate effectively about listings,” said Susan Daimler, director of Agentfolio at Zillow, in a statement. “Agentfolio provides a mobile and online workspace where agents and their clients can search, share, organize and discuss listings all in one place and with real-time data. We’re bringing much needed efficiency and joy to the home search.” 

Through the platform, agents can share listings along with their local knowledge and expertise with clients. Agentfolio also provides a suite of brokerage tools, including a lead capture webpage for brokerage websites, a lead manager, and a tracking tool. 

 Zillow acquired Agentfolio (formerly called Buyfolio) last year for an undisclosed amount. Daimler is the platform’s co-founder.

Written by Alyssa Gerace

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