New research suggests that buyers’ minds are so taxed after they go through the ordeal of finding a house that they often rush into the next step — applying for a loan — and make poor choices. … It’s a phenomenon called “cognitive resource depletion,” and it has been identified by two George Washington University instructors as an often crucial factor in why the choices borrowers make may come back to haunt them.
Researchers link ‘tired’ borrowers with risky mortgage decisions
Most Popular Articles
Latest Articles
Download these 9 real estate prospecting letter templates that actually work
Build your business with direct mail using these expert-written real estate prospecting letter templates.
-
14 powerful tips to master networking as an introvert in real estate
-
Fintech startup Hitch rolls out white-label HELOC product
-
6 best real estate schools in Washington (WA) for 2024
-
Rick Roque departs CrossCountry Mortgage to join Sierra Pacific
-
Brokerage executives double down on their lead generation strategies