Expanding real estate technology company Reali has appointed Randa McMinn as its chief marketing officer. 

McMinn has over 20 years of marketing experience, and has most recently been the senior vice president of marketing at Ten-X.

“I am incredibly impressed with the Reali leadership team and continue to be inspired by the sheer passion for improving and transforming every aspect of the customer journey,” McMinn said. “Reali is poised to completely redefine how consumers buy and sell their homes, which is a fantastic proposition. I am excited to be a part of this innovative team and can’t wait to roll up my sleeves to help further the company’s success.” 

Earlier in her career, McMinn served as vice president of marketing at Essex Property Trust and senior vice president of SRS Real Estate Partners and Cypress Equities. 

The addition of McMinn comes right after Reali announced it launched an escrow program last month and its own home trade-in program a month prior to that. Reali also launched a new end-to-end app to aid homebuyers and give insight to real estate agents.

In April this year, Reali acquired online mortgage lender Lenda, and raised millions in funding shortly after.