loanDepot’s Alec Hanson on marketing for the modern Consumer

Open the door to the most powerful room in housing. Join us at The Gathering by HousingWire in Scottsdale, Arizona, April 21-24. Go here to lock in special pricing with your registration.

Think of our CMO Playbook rounds as an inside look at the game plan of some of the leading marketers in the housing industry.  In these 15-minute Ted Talk style speeches you’ll hear about what they consider when developing a marketing strategy, best practices they’ve honed over their careers and how they keep their companies ahead of the curve in an ever-changing landscape.

Watch the full session below. To go back to the full HousingWire Annual 2023 on demand page, go here.


  • Alec Hanson, Chief Marketing Officer, loanDepot.

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