The next wave of servicing regulation is coming – Are you ready?

Join this webinar to learn what servicers need to know about recent and upcoming servicing compliance regulations and strategies experts are implementing to prepare for servicing regulatory audits.

In a purchase market, rookie LOs may struggle

Rookie LOs in 2020 could ride the refi wave and rack up a hefty monthly paycheck without Herculean effort. But these days, they'll have to sing for their supper.

MDLNY’s Tyler Whitman on New York’s real estate comeback

Today’s HousingWire Daily features an interview with broker and star of Bravo’s “Million Dollar Listing New York,” Tyler Whitman. In the episode he discusses the current state of New York real estate.

Natural disasters and forbearance: What borrowers and mortgage servicers need to know

With a rise in natural disasters, including wildfires, hurricanes, floods, tornadoes and mudslides. The mortgage industry needs to be proactive in examining programs to help borrowers recover.


How Quicken Loans nabbed Jason Momoa and won big on Super Bowl Sunday

The ad featured Hollywood powerhouses Jason Momoa and Lisa Bonet

Quicken Loans rolled out its first Super Bowl commercial four years ago, but the commercial, which unveiled Rocket Mortgage and its tagline “Push Button. Get Mortgage” to the nation as a whole, was met with some serious blowback among the public.

The company was back in the Super Bowl advertising game this year, and unlike four years ago, this year the lender won big.

The company’s new ad, which stars Game of Thrones star Jason Momoa and Lisa Bonet, the actress and Momoa’s wife, ranked this year as No. 5 in the highly touted USA Today’s 2020 Ad Meter.

In an interview with HousingWire, Quicken Loans Chief Marketing Officer Casey Hurbis said that ad launch was the most thrilling yet terrifying seconds of a marketer’s life.

In the ad, Momoa was featured pulling into his driveway, walking into his home, and getting comfortable – ripping off his iconic muscles and hair – revealing a more limp version of himself.

The decision to feature Momoa was because he is known for his size, strength and hair, Hurbis said.

“People are most comfortable in their home,” Hurbis said. “We wanted to demonstrate that he [Momoa] was comfortable in his own home.”

The concept was laid out six months ago, and after looking over many other ideas, this one quickly rose to the top.

The ad was shot in early January, and Hurbis said that Momoa and Bonet were very hands-on with the idea.

“We approached Jason and his team several months ago, he loved it, and we partnered with Jason and his team,” Hurbis said. “They were involved with the creative process. He’s creative, with a passion for filmmaking. He was a great collaborative partner.”

Compared to last year’s ad, Hurbis said that the goal was to let people know we will be on every step of the way of homebuying process.

Another notable change from last year’s ad was the 100% uptick in web traffic after the ad was aired.

When the ad was launched on Sunday, website traffic went into six figures, Hurbis said.

“[Last year] We enjoyed the best year ever, now the bar is raised yet again,” Hurbis said.

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