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Housing Headlines: Redfin expands, launches Redfin Premier

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Housing Headlines takes a look at the latest news in housing, real estate, fintech and beyond; featuring new product updates, launches, expansions, integrations, announcements and more.

Real estate tech company, Redfin, this week announced its launch in Flagstaff, Arizona. Homebuyers here can now buy and sell a home with Redfin’s aid.

Redfin has been aiming to change the housing game recently, dabbling in the iBuyer scene and expanding its mortgage base.

By using technology to make the buying and selling process more efficient, Redfin’s local agents are able to provide full service and charge a lower fee, saving customers $8,200 on average, the company said in a release.

Redfin refunds a portion of its commission to its home-buying clients, and Redfin agents sell homes for a 1% listing fee, provided the seller also buys their next home with Redfin.

The arrival of the app to Flagstaff comes with features that aim to benefit both website users and brokerage clients.

The real estate tech company has dipped its toes into the luxury market, creating listings for homes listed at $1 million and more.

Redfin Premier homes will receive drone and twilight photography, premium brochures and printed materials and high-end yard signs.

According to the company, Redfin will also market its premier homes with additional social media ad campaigns, postcard mailings and international advertising. A 3D walkthrough of the home will also be featured.

The Orange County and San Diego markets, where Redfin offers its concierge program, Redfin Premier customers will get the concierge service as part of the offering.

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3d rendering of a row of luxury townhouses along a street

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