What to expect at HousingWire’s Spring Summit

The focus of the Summit is The Year-Round Purchase Market. Record low rates led to a banner year for mortgage lenders in 2020, and this year is expected to be just as incredible.

Increasing lending and servicing capacity – regardless of rates

Business process outsourcing and digital transformation are proven solutions that more companies in the mortgage industry are turning to. Download this white paper for more.

HousingWire's 2021 Spring Summit

We’ve gathered four of the top housing economists to speak at our virtual summit, a new event designed for HW+ members that’s focused on The Year-Round Purchase Market.

An Honest Conversation on minority homeownership

In this episode, Lloyd interviews a senior research associate in the Housing Finance Policy Center at the Urban Institute about the history and data behind minority homeownership.

Fintech

Homesnap introduces concierge lead-gen service to real estate agents

More features are to come throughout the year

Real estate tech company Homesnap introduced Homesnap Pro+ Concierge, which uses machine learning to run custom ads on Facebook and Google and deliver pre-qualified leads, Homesnap said.

Homesnap Pro​ is the industry-facing version of the Homesnap platform built specifically for real estate professionals to access their MLS data.​Meanwhile, Homesnap Pro+​ is a paid service provided to agents by Homesnap with a yearly membership that includes additional marketing and productivity tools. Concierge is an extension of the two.

Via Concierge, agents have access to Homesnap’s in-house marketing, design and engineering experts who leverage machine learning algorithms to target prospective buyers and sellers and plan, develop and execute marketing lead-gen campaigns.

“Concierge allows agents to run powerful lead-gen campaigns and save time by not chasing dubious leads on third-party consumer home search portals,” said Homesnap CEO John Mazur.

Concierge vets leads as they come in from agents’ campaigns, then gives agents key details on properties so they can decide which consumers to reach out to immediately and which to nurture long-term. Once an agent’s campaign generates a lead, it won’t be offered to another agent.

According to Homesnap, concierge takes a holistic approach to digital advertising. Instead of promoting one specific property, an agent’s portfolio is leveraged to attract potential homebuyers and home sellers.

Homesnap recently added a live open house feature to its website in response to the COVID-19 pandemic.

Leave a comment

Most Popular Articles

Josh Team out as Keller Williams president

Josh Team is out at Keller Williams, not long after he received what appeared to be a promotion. He announced his resignation on Facebook.

Feb 22, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please