Fireside chat: Guaranteed Rate Affinity and Coldwell Banker Bain

Open the door to the most powerful room in housing. Join us at The Gathering by HousingWire in Scottsdale, Arizona, April 21-24. Go here to lock in special pricing with your registration.

Two years ago, it looked like all the top brokerages and mortgage lenders were rushing into joint ventures. However, that time was also marked by a massive boom in refinance business, which isn’t the case now. So where do joint ventures and marketing service agreement (MSA) partnerships stand in this market? Well, what’s clear today is that there is more pressure than there’s ever been around margins, and brokerages and mortgage lenders alike are looking for additional streams of revenue. It’s mission critical.

The two guests for this session, Karen Mayfield, Regional Sales Manager at Guaranteed Rate, and Robert Burns, President at Coldwell Banker Bain, have witnessed first hand throughout their careers the power of relationships in this industry. More specifically, the power of joint ventures.

Whether you are looking for more insight into how others are rolling out joint ventures or are looking for tactics on how to connect with real estate partners, this duo is covering it.

Watch the full session below. To go back to the full HousingWire Annual 2023 on demand page, go here.


  • Karen Mayfield, Regional Sales Manager, Guaranteed Rate Affinity
  • Robert Burns, President, Coldwell Banker Bainez
  • Mark Adams, VP, Market Data and Membership, HousingWire

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