Matthew Speakman on what’s driving homebuyer demand

Zillow Economist Speakman explains what Zillow’s recent report on homebuyer demand tell us about the current state of the housing market.

Record low mortgage rates hold steady at 2.72%

This is the second week in a row rates have sat at the lowest recorded level in the survey’s near 50-year history.

What Yellen as Treasury Secretary would mean for housing

Experts weigh in on former Fed Chair’s possible impact on GSE reform and how she could jumpstart the economy.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

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Fill Your Pipeline! The Intersection of Marketing and Mortgage Sponsored by Mortgage Cadence

In this session, Dan Green and Pam Hermann from Morgage Cadence, discuss the is one key metric that mortgage marketers should have their finger on the pulse:  Borrower Share. This is a true measurement of brand equity. Watch as they pull back the curtain on how to monitor this metric, and how to position your already known brand in front of borrowers who are shopping with some of the latest in digital marketing.

Panelists:

  • Dan Green, EVP, Services, Mortgage Cadence
  • Pam Hermann, VP, Marketing, Mortgage Cadence

 Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

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