Top markets for affordable renovated housing inventory

Despite the rapidly deteriorating affordability, there is some hope for homebuyers in the form of renovated homes: properties that have been rehabbed into move-in ready condition after being purchased at auction.

HousingWire Magazine: December 2021/ January 2022

AS WE ENTER A NEW YEAR, let’s look at some of the events that we can look forward to in 2022. But what about what’s next for the housing industry?

Back to the Future of Mortgage Lending

This webinar will be a discussion on understanding what’s to come in the future of mortgage lending by analyzing past trends in the industry, evolving consumer behaviors and demographics of the industry’s production capacity.

Logan Mohtashami on Omicron and pending home sales

In this episode of HousingWire Daily, Logan Mohtashami discusses how the new COVID variant, Omicron, will impact inflation and whether or not it will send mortgage rates lower.

Real Estate

ActivePipe releases property match software for real estate agents

Goal is to provide email relevancy

ActivePipe has launched SmartMatch, a property match software that can be utilized by real estate agents in reaching home shoppers and renters. The solution’s algorithm combines ActivePipe’s proprietary insights with its client preferences to surface property matches ranked by relevance, the company said in its release.

In an interview with HousingWire, ActivePipe Chief Revenue Officer Mike Feller said that the company works behind the scenes to make the agents’ job easier. The addition of SmartMatch to ActivePipe’s platform was the result of constantly innovating and updating the application.

“When we look at the key in email, and really any kind of messaging, it’s all about relevance,” Feller continued. “You’re providing content that people really care about in the end recipient. It matches their interests or their preferences [and] that is so critical to being successful in this particular channel and it sounds so simple, but it’s really hard to execute against it.”

For example, the ActivePipe user builds an email template, and customization occurs when ActivePipe analyzes each contact based on previous email interactions, preferences and survey results.

With this data comes a profile of the user’s client. When the user turns on the SmartMatch option, ActivePipe automatically fills in the most relevant listings for each contact the email is sent to, essentially decluttering and honing in on more specific options.

“I think the way we have taken something that is very complex and very hard to do, and just making it super simple, again it goes back to empowerment, and really helping agents be much more efficient and effective in what they do,” Feller said.

ActivePipe has also recently announced a new feature that displays individual users’ technology integrations, allowing users to see their integrated tech vendors and the last time they synced, the company said.

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