HW 2019 Insider: Stacy Hoover

Head of Product, Reali

Stacy Hoover leads product innovation for Reali, a real estate technology brokerage.

F2With an iOS and Android app along with technology-driven tools, Hoover is setting a new standard for the way real estate transactions are done. She has demonstrated exceptional leadership and innovation while delivering on Reali’s mission to create a seamless customer experience during one of the most stressful moments in life – buying and selling a home. As the head of Reali’s product team, Stacy Hoover is diligently focused on understanding the buyer and seller journey from end to end and has contributed to Reali’s full-stack real estate platform with innovative products. Successfully coordinating – and traveling – between Reali’s headquarters in San Mateo, California, in the United States and the R&D team in Tel Aviv, Israel, Hoover strikes an impressive balance between high-level strategy and sleeves-up productivity.

“I’m very fortunate to work with so many talented people trying to help enhance the way people buy and sell homes. In my role leading product development at Reali, I have the great opportunity to create a process designed to transform that monumental experience. We know buying or selling a home can be an incredibly stressful event, so to be able to make that a more transparent and enjoyable experience is my mission.”

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