CoreLogic launches “homeowner intelligence tool” for lenders

Homeowner Keys can provide insight into consumers’ real estate activities

Lenders looking for more insight into consumers’ real estate activities now have another tool at their disposal, thanks to CoreLogic (CLGX).

CoreLogic, a property information, analytics and data-enabled services provider, announced a new “homeowner intelligence tool” that the company boasts can helps lenders identify the “most viable prospects and high value consumers.”

According to a release from CoreLogic, the new solution, called Homeowner Keys, applies CoreLogic’s proprietary match logic to the company’s extensive homeowner and property databases to characterize a homeowner’s historical property ownership, home improvement, mortgage activity and transaction behavior over time.

CoreLogic said that by using Homeowner Keys, lenders will be able to utilize improved consumer targeting strategies and more effective risk management decisions.

According to CoreLogic, home improvement providers and lenders can use Homeowner Keys to identify within a specified timeframe the number of mortgage event-related times a homeowner has moved or improved their home, which is a significant variable on new home services spending and the likelihood and timing of a potential home equity line of credit.

“Knowing a potential consumer’s current status is a good start, but gaining insight into their real estate activity and behavior over time provides even more intelligence that can help better inform acquisition and retention decisions,” said Randy Wussler, vice president, product general manager at CoreLogic.

“By leveraging the breadth and depth of our property and homeownership data and combining it with our proprietary match logic engine, Homeowner Keys provides actionable insight that not only can improve marketing campaign performance, but can also minimize lender and mortgage stakeholder risk,” Wussler added.

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