A ‘People Business’ Has This No. 1 Challenge: People 

A colleague from another lifetime wrote with scathing brilliance about consumer marketing. Her nickname was Debrag – first-name and the initial of her last name – and one of her observations, circa 1990 or so, was, roughly, this. Marketers pursue consumers obsessively; they crave consumers; they adore them; they invest in them and commit to […]