Why Lenders Need to Engage Borrowers Earlier in the Home-Buying Process

The belief that borrower engagement starts at the application is flawed. Waiting until that point to engage prospects is a risk that can result in lost business, as more than half of all borrowers seriously consider more than one lender before deciding where to apply for their home purchase mortgage.

To differentiate themselves before the application stage, lenders need an effective strategy that ties all the home buying stages together and the right tools to support the process.

This white paper explores ways to engage borrowers earlier, how to streamline the homeownership journey and best practices for maintaining a positive borrower-lender relationship post-close.

Publisher: SimpleNexus
Date: October 2020

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