What puppies can teach the mortgage industry about marketing

About this episode

A puppy taking the stage at The Gathering wasn’t a gimmick; it was a lesson in modern mortgage marketing. In this special episode of Ten Minute Talks, Sasha Stair of Xactus talks with Allison LaForgia about how marketing can cut through the noise by creating experiences that people can actually feel. Their conversation explores why emotional connection and memorable moments are becoming critical in a crowded housing market. 

Featured in this episode

Allison LaForgia

Managing Editor of the Content Studio at HousingWire

Sasha Stair

Chief Marketing Officer of Xactus

Relevant links:

• About Xactus
• The Monday Magic, Sasha’s newsletter

Ten Minute Talks are produced by the HousingWire Content Studio and air weekly on Fridays. Subscribe to the YouTube channel to get the new episode each week.