For more than a decade, Proctor Financial has continued to deliver on its commitment to providing innovative solutions and specialized insurance programs for financial institutions, and now, with the launch of its new brand, Proctor has reignited its visual identity to reflect its focus on innovation and adaptation over the years.

When Proctor Financial started the redesign process, they focused on the values that drive the business and help them carry out their mission to protect clients and borrowers. They defined their values as integrity, expertise, accuracy, collaboration and agility, incorporating them into the new brand.

The brand launch showcased an updated logo, tagline, brand positioning and overall graphic style. Damon Laprade, vice president of sales and marketing at Proctor Financial, explains what the new logo represents, and how the new brand reflects the state of the company.

Proctor Financial’s new brand is also paving the way for more exciting announcements, as the company continues to lead with innovation. Learn more about the new brand identity by visiting Proctor Financial’s website here.