On today’s episode of Power House, Clayton sits down with Cory Vasquez, the chief marketing officer and most recently promoted to co-president, alongside Vinnie Tracey, at Realty ONE Group. Cory is 20-year communications veteran and joined Realty ONE Group in late 2018 bringing along with her years of experience in a host of communications fields.

During their conversation, Cory talks about her unique background in marketing and communications and how that fits into the world of leading a real estate brokerage at this really unique time for the industry. They also discuss Realty One’s 100% commission model and some of the 2023 performance stats that landed them on the RealTrends Verified Brokerage Rankings.

Here’s a glimpse of what you’ll learn:

• Realty One Group has experienced tremendous growth in recent years, with over 400 locations throughout the US and 20 countries.
• The 100% commission model at Realty One Group attracts agents who want to keep more of their commission and offers comprehensive coaching and training programs.
• The company focuses on creating a unique culture and giving back to the community, which attracts agents to the brand.
• Effective communication and transparency are crucial during leadership transitions and in times of market change.
• Real estate professionals need to demonstrate their value and communicate their efforts to clients to combat misconceptions about their work.

Related to this episode:

• Connect with Cory on LinkedIn
• Realty ONE Group
• RealTrends Verified
• Realty ONE promotes five women to executive positions
• The Gathering
• HousingWire on YouTube

The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.