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The National Association of Relators is entering a new era, Chief Marketing and Communications Officer Bennett Richardson is helping lead the charge. In this episode of Ten Minute Talks, Richardson shares how NAR’s latest campaign was designed to showcase the real work Realtors do behind the scenes and why professionalism has become central to the organization’s message.
The discussion covers first-time homebuyers, strategic communication, media relations, member-first leadership and the growing role of AI in delivering a more personalized Realtor experience. Richardson also shares NAR’s focus to create a more transparent, accountable and modern association for the future of housing.
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Ten Minute Talks are produced by the HousingWire Content Studio and air weekly on Fridays. Subscribe to the YouTube channel to get the new episode each week.
