Artificial Intelligence

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AI hype vs. signal: What Super Bowl LX ads mean for homebuilders 

Feb 13, 2026By

For us, the Super Bowl LX sideshow wasn’t the score or the halftime spectacle. It was 63 commercial messages, over 51 minutes of programming, at $8–$10 million per 30-second unit, quietly setting the stage for a master class in how capital behaves when technology narratives outrun operational reality. That tension — hype versus signal — […]

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