Suzy Lindblom: Abandon the “factory line” of brokers to win market share

April 3, 2025

This week on Power House, Diego Sanchez sits down with Suzy Lindblom, the new COO of Sierra Pacific Mortgage! Suzy stepped out of semi-retirement to consult for Sierra Pacific before joining their executive team full time.

Suzy and Diego talk about Sierra Pacific’s growth and winning market share strategies, including their entry into the non-QM space after 40 years in the conventional mortgage space. She also talks about embracing AI without replacing humans, rolling out new broker tools, and more.

Here’s what you’ll learn:

Sierra Pacific offers a wide range of mortgage products, including non-QM options.
Sierra Pacific focuses on building relationships with brokers to win market share.
They are methodical about hiring and aligning staff with its culture.
AI is seen as a tool to enhance, not replace, human roles in the mortgage process.
The company is preparing for various market conditions by being nimble and adaptable.
Sierra Pacific is not actively seeking M&A but remains open to opportunities.

Related to this episode:

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.