OJO Labs’ Karen Starns on marketing in the housing industry’s changing landscape
In today’s Daily Download episode, HousingWire interviews OJO Labs Chief Marketing Officer Karen Starns, who was recently named a HousingWire 2020 Woman of Influence winner, about marketing in the housing industry’s changing landscape.
Here’s some background on the conversation:
This year the unprecedented outbreak of COVID-19 and the response from local, state and even the national government changed how business operate, where they operate from and importantly, their marketing strategies. The housing industry fluctuates quickly, creating the need for consistent changes in marketing strategy, but with the onset of COVID-19 many companies were forced to pivot with little to no notice.
Spoiler alert: HousingWire 2020 Woman of Influence Karen Starns spoke with us about the role marketers played in the COVID-19 crisis. She explained that marketers need to find out what works for them and double down on it, however they should always have an experimental campaign in the works.
“Never be afraid to try something new,” Starns said in the interview.
Starns is a force within the consumer tech space. As chief marketing officer at OJO Labs, Starns focuses her attention on the revamping of OJO Labs’ brand to better reach a rapidly increasing number of consumers through the company’s proprietary AI advisor for homebuying.
Starns is featured heavily in our 2020 HousingWire Magazine redesigned August issue. To access our all-new magazine and HW+ premium content, sign up here.
The Daily Download examines the most compelling articles reported from the HousingWire newsroom. Each afternoon, we provide our listeners with a deeper look into the stories coming across our newsroom that are helping Move Markets Forward. Hosted by the HW team and produced by Alcynna Lloyd.
HousingWire articles covered in this episode: