Developing leaders with Realogy’s Sue Yannaccone

Our newest guest on the Girlfunds podcast, Sue Yannaccone, is no stranger to the real estate industry. As the CEO of Realogy Franchise Group, Yannaccone oversees the franchise operations of Better Homes and Gardens Real Estate, Century 21 and ERA, as well as the franchise and owned operations of Sotheby’s International Realty and Corcoran.

Focusing on a similar mission to the Girlfunds podcasts, Yannaccone launched the “What Moves Her” campaign, which helps women in real estate develop their professional goals and leadership across the industry. 

During the episode, Yannaccone talks about what women can do to better support other women and how she has created boundaries in order to create more balance between her work life and personal life, especially after a year like 2020. 

Here’s one Girlfunds takeaway tip from Yannaccone:

I think that I’ve learned that to be the best me on all fronts requires boundaries. You need to prioritize you, and you need to prioritize what matters to you. For me, that is my family, my daughter, my husband and work. I heard this somewhere else, and I stole it from them. But they put purple blocks on their calendar, and they don’t tell anybody what the purple blocks are for. But, they know that it’s purple because it’s them time. They don’t schedule meetings, they put it in the beginning of the week, and they don’t feel an obligation. This is something I shared in a group with some of our next-gen leaders just before this call. You don’t need to give excuses for taking “me” time. And not everybody needs to know that you’re taking “me” time. We live in this environment where we think everybody needs to know everything we’re doing. How about just, “No, I’m not available.” Full stop. 

Join the two best friends who met as financial journalists at HousingWire, Brena Nath, a twenty-something first-time homebuyer with her husband and pups, and Sarah Wheeler, an empty nester on her third home, every week for our girls night focused on everything from affording your best friend’s wedding to how to turn your side hustle into your main hustle. Each week, Girlfunds will have a special guest join us as we intertwine finance and friendship. And don’t worry, you don’t have to have your finances all together to join our girls nights. We’re all in this together to learn – women supporting women – and in the words of our producer, so we can all be #confidentqueens.

Girlfunds

They say money talks, so why can’t we? This is Girlfunds, a show where we give you our two cents on money. We love to talk with our girlfriends about everything — except our finances. We’re here to bring money back into the conversation with our sisters — and that includes you. Join the two best friends who met as financial journalists at HousingWire, Brena Nath, a twenty-something forever renter with her husband and pup, and Sarah Wheeler, an empty nester on her third home, every week for our girls night focused on everything from affording your best friend’s wedding to how to turn your side hustle into your main hustle. Each week, Girlfunds will have a special guest join us as we intertwine finance and friendship. And don’t worry, you don’t have to have your finances all together to join our girls nights. We’re all in this together to learn - women supporting women - and in the words of our producer, so we can all be #confidentqueens.

3d rendering of a row of luxury townhouses along a street

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