Fairway Independent Mortgage Corporation

HW Tech100

Offers a broad selection of conventional and government-backed mortgages paired with a robust online application.

Tech 100 Award Winners_All_Mortgage25

Fairway Independent Mortgage Corporation’s FairwayFirst FairwayFirst (F1) eliminates all of the things that LOs struggle with, such as real-time calling, repeat contact cadence and prescreening leads. The technology puts retail loan originators in the driver’s seat by converting internet leads to a prescreened live call or calendar appointment. The app turns a cold, unqualified lead into a qualified, warm referral increasing lead conversion for retail LOs by 185%. The F1 mobile app gives the retail loan officer the ability to see full contact history and analytics, receive a prescreened live call or a scheduled appointment and refer to an in-network real estate agent — all from the palm of their hand, anytime, anywhere.

  • In the first 18 months the app has seen 50% participation by Fairway’s loan officers, nine million actions performed on leads, 1,983% increase in lead volume, 183% increase in conversion and 6,500 Funded Loans and $1.5 billion in volume.

Company Website:


Markets Served:

Loan Origination

Company HQ:

Dallas, TX & Madison, WI

3d rendering of a row of luxury townhouses along a street

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