Fairway Independent Mortgage Corporation’s FairwayFirst FairwayFirst (F1) eliminates all of the things that LOs struggle with, such as real-time calling, repeat contact cadence and prescreening leads. The technology puts retail loan originators in the driver’s seat by converting internet leads to a prescreened live call or calendar appointment. The app turns a cold, unqualified lead into a qualified, warm referral increasing lead conversion for retail LOs by 185%. The F1 mobile app gives the retail loan officer the ability to see full contact history and analytics, receive a prescreened live call or a scheduled appointment and refer to an in-network real estate agent — all from the palm of their hand, anytime, anywhere.

• In the first 18 months the app has seen 50% participation by Fairway’s loan officers, nine million actions performed on leads, 1,983% increase in lead volume, 183% increase in conversion and 6,500 Funded Loans and $1.5 billion in volume.

Company Website:

https://www.fairwayindependentmc.com/

Markets Served:

Loan Origination

Company HQ:

Dallas, TX & Madison, WI