Windermere Real Estate has created the role of chief growth officer and hired longtime industry executive Diana Wall to lead expansion across the company’s independent brokerage platform, the firm announced Monday.

Wall brings nearly 30 years of residential real estate experience to the Seattle-based brokerage. She joins Windermere from Douglas Elliman, where she most recently served as executive director of global growth and focused on extending the company’s international footprint and identifying new avenues for expansion. Her background also includes senior leadership roles at Anywhere Real Estate, where she helped drive franchise growth initiatives and at REMAX, where she worked on business expansion strategy across the brokerage network.

Windermere framed the new role as part of a deliberate growth strategy focused on sustainable expansion rather than rapid roll-ups. As chief growth officer, Wall will oversee initiatives around franchise development, mergers and acquisitions, new market entry and broader organizational transformation, according to the company announcement. She is based in Denver.

“Windermere has always taken a thoughtful approach to growth — one that prioritizes strong relationships, exceptional service and a commitment to the communities we serve,” Geoff Wood, CEO of Windermere Real Estate, said in a statement. “As the industry continues to evolve, we see tremendous opportunity ahead while preserving the values and culture that have defined Windermere for more than 50 years. Diana has spent her career helping respected real estate brands expand, and we are thrilled to welcome her to our team.”

Wall said her decision was driven by Windermere’s reputation and independent model.

“I have spent my career helping real estate brands identify opportunities, build strong platforms, and create lasting growth,” Wall said in a statement. “From the moment I began learning more about Windermere, it became clear why the company has continued to thrive for more than five decades. Its reputation, independent brokerage model, and deep commitment to its agents and communities create an incredible foundation for what comes next. I’m excited to help build on that legacy and uncover new opportunities ahead.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.

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